Rich Catering – offers bold combinations of traditional recipes and modern trends, as well as impressive presentations that are memorable and satisfy even the most discerning gourmets at events of various formats.
This was a fairly long project: a case where the client does their job extremely well and wanted an equally good website. And rightly so, because a website is your business’s calling card, especially when it comes to such a responsible field. Weddings, banquets, corporate events—these are important occasions where you need to be as professional as possible.
The task was not easy, as we moved away from the initial plan for a template website to an almost completely customized version, which presented certain difficulties, but the main thing was that the client liked it. A complete change of colors, fonts, and block layout—all of this was done online, almost without a mockup (no designer was involved). Of course, it took longer than expected.
The main feature of the catering project is a website that not only sells catering services but also serves as a mini online store for dishes. This means that customers can add items to their shopping cart to create a banquet menu and then finalize it with a manager.
Creating a WordPress website for catering
Events are divided into categories:
- Weddings.
- Cocktail parties and presentations.
- Corporate parties.
- Children’s parties.
And event formats:
- Banquet.
- Buffet.
- Coffee break.
- Barbecue.
Of course, the site was adapted for Mobile First and all e-commerce plugins and features were implemented. That is, WooCommerce was connected, which made it possible to create products and place them in the appropriate categories. A simple and convenient shopping cart with delivery and payment options was set up.
Rich Catering - turnkey website development
We carefully selected only unique photos of events and dishes. We added a reviews section and all the supporting pages to ensure that the website meets all the latest trends.
Basic SEO for catering
There was no need or budget for organic promotion, so we decided to create a minimal package to start ranking:
- We collected a pool of queries and clustered them by pages.
- We optimized the titles and, where possible, the texts.
- We purchased a minimal number of links so that Google would start seeing us.
- We set up all analytics systems.
- Bonus: we optimized and filled out the Google Maps profile.
And surprise… We are in the TOP 5 for the main query. We wish this beautiful and delicious project every success.