An SEO (Search Engine Optimization) specialist is a person who optimizes websites to improve their visibility and rankings in search engines such as Google and others.
What does an SEO specialist do?
The task of an SEO specialist is to improve the position of a website in the search engine results in order to attract more organic traffic (users who come to the site through search engines). The higher the position of a website in the search results, the more likely it is that users will go to that site. And what is important is understanding which page to offer the client for a specific request.
The main methods of work of an SEO specialist include:
- Keywords: Collecting and clustering keywords and phrases that potential users may enter when searching for information related to a website. This is the most time-consuming process, as there can be hundreds of thousands of synonymous keywords.
- Content optimization: Creating and optimizing content on a website, usually text, so that it is relevant to the selected keywords, namely, it is moderately filled with them, and is useful and interesting for users.
- Technical optimization: Optimization and correct construction of the site structure, improvement of the loading speed, use of correct headings, meta tags. Checking the site for errors that may affect the indexing of the project, closing unnecessary pages from the search bot for better perception by search engines.
- Link building: Work on attracting quality links from other sites, which helps to increase the authority of the site in the eyes of search engines. A budgetary and complex process of promoting any website that works and brings results.
- Analysis and reporting: Evaluation of the optimization results, analysis of the effectiveness of the applied methods and preparation of reports on the achieved results.
An SEO specialist should be well acquainted with search engine algorithms, search engine optimization trends, and be able to adapt to an ever-changing environment. The purpose of his work is to increase organic traffic to the site and improve the overall online visibility of the brand or company.
In simple words, an SEO specialist is a person who, based on their experience and your business strategy, carries out a series of works to make your website friendly to the search engine. The goal is to make Google love your site, and for the assessor (a person from Google) to manually check it and find no errors or inconsistencies with the rules.
Why should you have an SEO specialist by your side?
Every year, Google announces Updates (updates to the ranking principles algorithms) several times, and it is becoming increasingly difficult to just go with the flow, collecting traffic. That’s why you always need advice, help, and the work of an experienced SEO specialist to foresee all the nuances and not fall out of the top.
Another point about the specifics of the work is that SEO is not just about techniques, texts and links. The user experience and our landing page are quite important: whether it meets the client’s request, is easy to use, has links to other pages, loads quickly, and generally looks good. The history of SEO has increasingly begun to overlap with UX|UI.