Audit
A comprehensive site (project) audit is the very first step to understand the situation on the online market. It is important to understand how well your site is optimized, whether the menu structure is well-made, and whether all analytical tools are configured. Next comes the stage of auditing competitors, if your project is not yet in the TOP – you need to understand what to do, how much investment will be required and which channel will be most effective.
How to audit a site?
A complete check-up of your project is carried out according to your requirements, and if there are none, the reference point is taken from sites close to you in your niche and subject. It is important to separate giants from those similar to your site, but if you are not that giant, we take approximate projects for a more correct assessment. It is important to understand how your site works to receive applications, whether the buttons are located correctly and the design of the site meets modern requirements.
Next, using marketing tools, we collect the metrics we are interested in:
- traffic channels
- amount of traffic
- number of pages
- structure analysis
- page leaders
What types of audit for the site can be?
PPC audit
A PPC audit typically includes checking your existing account (if any) and marketing activities. Next, collect key queries for your site and evaluate them in terms of frequency and potential. After that, the cost per click and the cost of the application (conversion) are estimated. All this can be used when launching advertising and getting leads as efficiently as possible, already with understanding.
SEO audit
In SEO, things are more complicated. To understand the situation, a deep analysis of the traffic of both your project and competitors is currently being carried out. It is checked how the site is set up technically and whether it has problems with indexing and speed. After that, the analysis of the content and the link profile is carried out. Be sure to check the semantic core (keywords) for positions in the SERP and proceed to the audit of competitor sites.
Comprehensive site audit
In practice, a site audit does not consist only of the above items, but understanding and daily experience with sites and their advertising allow us to correctly evaluate your project, and thanks to marketing services and metrics – to understand what you can count on.
It is important to evaluate the site comprehensively and look at everything at once – as if the client or Google Bot did it.
All our projects are different and we always approach each one individually. As you have already understood, an audit is a complex of works that takes time and expertise, which will give a good profit in the future.
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